Clemson University

The 21st Annual Executive Marketing Seminar: Developing a Marketing Plan

The 21st Annual Executive Marketing: Developing a Marketing Plan allows farm operators to write a marketing and risk management plan for the upcoming year. The seminar packs over 18 hours of hands-on instruction. The faculty includes Jeff Beal of Strategic Marketing Services, Dr. Dave Kohl, Virginia Tech; Scott Mickey, Clemson University; and Eric Snodgrass, Nutrien.

Seminar Topics:

  • Jeff Beal: Fundamental Outlook
  • Eric Snodgrass: Using Weather Data
  • Dave Kohl: Mega Trends 2020-2030
  • Dave Kohl: Managing Expectations 2020 & Beyond
  • Jeff Beal: Using Options
  • Crop Insurance Refresher
  • Scott Mickey: Putting the Plan on Paper
  • Marketing Simulation Game

Plan to attend and get a jump start on planning for a successful year!

Lodging Reservations: Litchfield Beach & Golf Resort, 800.3443.0982

Click Here to Download Seminar Brochure >>

Thursday, January 9

Litchfield Beach & Golf Resort 14276 Ocean Hwy, Pawleys Island, SC 29585

Event Type

Cooperative Extension


Cooperative Extension Service, Agribusiness

Target Audience

General Public



$595 - $695

Contact Name:

Scott Mickey

Contact Phone:


Contact Email:


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