Storytelling has always been central to human experience. Storytelling is how we explain and make sense of the world. Today, media-savvy audiences tune out advertising messages while searching for a more immersive and connected experience.

The way businesses and professionals need to communicate is changing rapidly. They must adapt to new technologies, platforms, and social channels in order to reach, engage, and influence qualified prospects and influence existing customers. This session identifies social media platforms and advanced digital strategies in key social media spaces, and what impact storytelling and content marketing can have on your business. Brief case studies illustrate how other companies have used new media and social spaces for brilliant successes, as well as resounding failures.

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Session Leader: Bobby Rettew, MA

Storyteller & Digital Strategist
Social Health Institute

Bobby is an Emmy award-winning, multimedia producer with a background in corporate marketing communications, public relations, social media, new media, television news, and visual storytelling. His journalistic experience in broadcast has transformed his approach as a digital storyteller, in which he has helped organizations identify compelling, effective messages. Bobby is an Adjunct Instructor at Clemson University where he teaches both MBA and MBAe Classes. Bobby holds a BS in Mathematics and an MA in Professional Communications from Clemson University.