Successful innovation results in the development and successful commercialization of a new product, service or business model as measured by the unique, intrinsic value it generates, the willingness of consumers to buy it and the sustainable business growth it creates for the organization. Successful innovation also demands embracing change as a core value. Successful cultures create a home for innovation and manage it through a specific creative thinking process. They think big, start small and scale fast. This session examines strategy and processes needed to navigate change and lead to successful innovation.
Friday, January 11 at 8:30am to 4:30pm
Clemson MBA at Greenville ONE, 506 1 North Main St., Greenville, SC 29601