This is where it all starts. Having a solid business strategy is a must for any successful business—but it should also be do-able and practical. Strategies that remain theoretical do no good, no matter how great they sound. Every strategy must include an action plan to determine the business scope, competitive position, and performance goals. Attendees will discover firsthand the process for devising holistic, ROI-focused strategies, as well as the proper frameworks and tools for activation and analysis. You will gain critical knowledge about dynamic competitive rivalry, corporate strategy issues, and business plan implementation and evaluation.