Executive Marketing: Developing a Marketing Plan allows farm operators to write a marketing and risk management plan for the upcoming year. The seminar packs over 20 hours of hands-on instruction, including problem solving and case studies. Participants will write a 2023 marketing plan based on FLOID (Family Living, Operating expenses, Interest expense, Debt service), and desired equity growth.
Join us in January at Pawley’s Island, SC to prepare your farming operation for a successful 2023.
SEMINAR TOPICS
Dave Kohl: Mega Trends 2023 and Beyond
Dave Kohl: Business & Financial IQ - The Difference Maker
Scott Mickey: Fundamental Outlook for Inputs and Commodities
Doug Johnson: Watch for 2023 Ag Disruptors
Eric Snodgrass: Using Weather Data, Marketing Simulation Game
Scott Mickey: Putting the Plan on Paper
Friday, January 6 at 8:00am to 12:00pm
Llitchfield Beach and Gold Resort