Clemson University

24th Annual Executive Marketing

Executive Marketing: Developing a Marketing Plan allows farm operators to write a marketing and risk management plan for the upcoming year. The seminar packs over 20 hours of hands-on instruction, including problem solving and case studies. Participants will write a 2023 marketing plan based on FLOID (Family Living, Operating expenses, Interest expense, Debt service), and desired equity growth.

Join us in January at Pawley’s Island, SC to prepare your farming operation for a successful 2023.


Dave Kohl: Mega Trends 2023 and Beyond

Dave Kohl: Business & Financial IQ - The Difference Maker

Scott Mickey: Fundamental Outlook for Inputs and Commodities

Doug Johnson: Watch for 2023 Ag Disruptors

Eric Snodgrass: Using Weather Data, Marketing Simulation Game

Scott Mickey: Putting the Plan on Paper

  • Target Price Analysis
  • Fundamental Price Projections
  • Crop Insurance Refresher
  • Year-Round Strategies

Friday, January 6 at 8:00am to 12:00pm

Llitchfield Beach and Gold Resort

Notice of Non-Discrimination

Event Type

Cooperative Extension

Target Audience

General Public


Cooperative Extension Service, Agribusiness


Contact Name:

Scott Mickey

Contact Phone:


Contact Email:


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