"Designing for Behaviour Change: Improving the Efficacy of Persuasive Technology using Personalization Models" presented by Rita Orji, McGill University
Interactive systems can be designed to aid and motivate people for actions and causes that are beneficial to them and their communities. Avoiding risky behaviour, living a healthy lifestyle, promoting safety and security-conscious behaviours online and offline, acting to preserve the environment and reduce climate change, and volunteering to contribute to a team or community, can all be influenced by Persuasive Technologies (PTs). PTs are interactive systems designed to motivate desired behaviour and attitude change. This talk presents recent findings on tailoring PTs to increase their efficacy in motivating healthy behaviour change. By comparing the efficacy of a tailored, contra-tailored, and one-size-fits-all versions of a PT, the talk shows the importance of tailoring PTs in the context of persuasive games for health. The talk concludes with a presentation on current research in the area of Interactive Systems and Human Behaviour and Interactive Systems for Development (HCI4D).
Dr. Rita Orji is a Banting Fellow with the Cheriton School of Computer Science. Her research examines how Interactive Systems can be designed to aid and motivate people for actions and causes that are beneficial to them and their communities and how Interactive Systems can be designed for the under-served population (HCI for Development (HCI4D)). Her work in this area has won several prestigious awards at local, national, and international levels, including the Canadian Government Banting Fellowship, NSERC Postdoctoral Fellowship, Vanier Scholarship, the Federal Government of Nigeria, the Government of Turkey awards, and best paper awards. She gave an invited talk about her work to the Canadian Parliament and received commendation letters from both the Federal Government of Nigeria and the Chancellor of the University of Saskatchewan in recognition of her outstanding academic and leadership skills. Previously, she was a postdoctoral researcher at McGill University. She serves as Co-Chair, Associate Chair, Organizing, and Program Committee member for several journals and conferences in her research area of Human-Computer Interaction including ACM Human Factor in Computing (CHI) and Persuasive Technology. She has published over 40 peer-reviewed papers within the past five years.
Friday, February 17 at 2:30pm to 3:30pm
McAdams Hall, 119
821 McMillan Rd., Clemson, SC 29634, USA