Public talk for Engineering, Business, and Social Science students by renowned Business Anthropologist Dr. Elizabeth Briody, who's been engaged in cultural change efforts for over 25 years. This presentation captures the cultural issues that emerged when three GM engineering organizations, and their business counterparts, were asked to develop a compact car. Little did anyone know that no one made decisions the same way. The result: decision paralysis. Come hear about what
happened as well as the anthropological analysis that reshaped how GM’s global vehicle programs operate today.
Wednesday, February 28, 2018 at 5:00pm to 6:15pm